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					<description>Sweep Optical Vision</description>
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					<category>optical</category>
					<category>frames</category>
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					  <title>Anatomy of the Eye</title>
	          <url_path>Anatomy_of_the_Eye</url_path>
					  <id>23</id>
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                <li>The <strong>anterior chamber</strong> is the area bounded in front by the cornea and in back by the lens, and filled with aqueous. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>aqueous</strong> is a clear, watery solution in the anterior and posterior chambers. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>artery</strong> is the vessel supplying blood to the eye. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>canal of Schlemm</strong> is the passageway for the aqueous fluid to leave the eye. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>choroid</strong>, which carries blood vessels, is the inner coat between the sclera and the retina. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>ciliary body</strong> is an unseen part of the iris, and these together with the ora serrata form the uveal tract. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>conjunctiva</strong> is a clear membrane covering the white of the eye (sclera). <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>cornea</strong> is a clear, transparent portion of the outer coat of the eyeball through which light passes to the lens. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>iris</strong> gives our eyes color and it functions like the aperture on a camera, enlarging in dim light and contracting in bright light. The aperture itself is known as the pupil.  </li>
                <li>  </li>
                <li>The <strong>lens</strong> helps to focus light on the retina. <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>macula</strong> is a small area in the retina that provides our most central, acute vision. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>optic nerve</strong> conducts visual impulses to the brain from the retina. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>ora serrata</strong> and the ciliary body form the uveal tract, an unseen part of the iris. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>posterior chamber</strong> is the area behind the iris, but in front of the lens, that is filled with aqueous. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>pupil</strong> is the opening, or aperture, of the iris. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>rectus medialis</strong> is one of the six muscles of the eye. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>retina</strong> is the innermost coat of the back of the eye, formed of light-sensitive nerve endings that carry the visual impulse to the optic nerve. The retina may be compared to the film of a camera. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>sclera</strong> is the white of the eye. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>vein</strong> is the vessel that carries blood away from the eye. <br />
                <img height="1" alt="[blank space]" width="1" vspace="3" border="0" src="http://discoveryfund.org/images/tdot.gif" /> </li>
                <li>The <strong>vitreous</strong> is a transparent, colorless mass of soft, gelatinous material filling the eyeball behind the lens.  </li>
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            <div><strong>The Discovery Fund for Eye Research</strong> <br />
            8733 Beverly Blvd., Suite 201  <br />
            Los Angeles, CA 90048</div>
            <div>http://www.discoveryfund.org  </div>
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						</description>
						<pubDate>Wed, 30 Aug 2006 14:08:36 PST</pubDate>
						<link>http://www.sweepoptical.com/press_and_articles/Vision/Anatomy_of_the_Eye/</link>
						<guid>http://www.sweepoptical.com/press_and_articles/Vision/Anatomy_of_the_Eye/</guid>
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					  <title>Why you should choose an Independent  Eye Care Professional</title>
	          <url_path>Why_you_should_choose_an_Independent__Eye_Care_Professional</url_path>
					  <id>16</id>
						<description>
							<![CDATA[ <div><span style="font-size: 11pt;">Independent Eye Care Professionals...</span><span style="font-size: 11pt;">are not financially tied to the optical </span><span style="font-size: 11pt;">products (e.g., frames and lenses) they sell like several of the vertically </span><span style="font-size: 11pt;">integrated retail outlets and mass merchandising store are. This frees the</span><span style="font-size: 11pt;"> Independent Eye Care Professional to focus on you and what is best for you, </span><span style="font-size: 11pt;">rather than what is best for the corporate bottom line.</span></div>
<p> </p>
<div><span style="font-size: 11pt;"></span></div>
<div><span style="font-size: 11pt;"></span><strong><span style="font-size: 14.5pt; color: rgb(0, 0, 153);"></span></strong></div>
<div><strong><span style="font-size: 14.5pt; color: rgb(0, 0, 153);"> </span></strong></div>
<h1><span style="font-size: 14.5pt; color: rgb(0, 0, 153);">Summary of Common Independent Eye Care Professionals</span></h1>
<div><strong><span style="font-size: 14.5pt; color: rgb(0, 0, 153);"></span></strong></div>
<div><span style="font-size: 11pt;"></span></div>
<div><strong><span style="font-size: 11pt;"> </span></strong></div>
<div><strong><span style="font-size: 11pt;">THE OPHTHALMOLOGIST...</span></strong><span style="font-size: 11pt;"><br />
 </span></div>
<div><span style="font-size: 11pt;">is a physician specializing in the medical and surgical treatment of eye disorders, vision<br />
measurements for glasses (refraction), eye muscle exercises (orthoptics), and prevention and care for blindness. They may write prescriptions, sell hardware and even dispense eyeglasses and contacts. </span></div>
<div><span style="font-size: 11pt;"> </span></div>
<div><strong><span style="font-size: 11pt;">THE OPTOMETRIST...</span></strong></div>
<div><strong><span style="font-size: 11pt;"> </span></strong><span style="font-size: 11pt;"><br />
is a doctor (O.D.) who is trained to diagnose, manage, and treat a multitude of visual and ocular health-related conditions. </span><span style="font-size: 11pt;">They prescribe optical hardware (glasses and contacts), vision therapy, medications and in some states perform certain surgical procedures. They may sell and dispense optical hardware.</span></div>
<div><strong><span style="font-size: 11pt;"> </span></strong></div>
<div><strong><span style="font-size: 11pt;">THE OPTICIAN...</span></strong></div>
<div><strong><span style="font-size: 11pt;"> </span></strong><span style="font-size: 11pt;"><br />
makes, adjusts, sells and dispenses optical hardware based upon refraction prescriptions provided by ophthalmologists and optometrists.</span></div>
<div><span style="font-size: 11pt;"> </span></div>
<div><strong><span style="font-size: 11pt;"><span style="font-size: 14.5pt;"><strong><font color="#000099"><img src="I:\Optical Web\check yearly.bmp" alt="" /></font></strong></span></span></strong></div>
<div><strong><span style="font-size: 11pt;">Annual Eye Exams are IMPORTANT</span></strong><span style="font-size: 11pt;"><br />
</span><span style="font-size: 11pt;">Have your eyes examined annually before non-symptomatic eye conditions rob you of your sight (e.g., glaucoma and macular degeneration). Annual exams also provide early detection of signs of serious health conditions, such as diabetes and hypertension.</span><span style="font-size: 11pt;"> </span></div>
<div><span style="font-size: 11pt;">So to see the best possible...</span><span style="font-size: 11pt;">make the time every year </span></div>
<h2><span style="font-size: 11pt;">"See Clearly, Check Yearly".</span></h2>
<div><span style="font-size: 11pt;"><font size="3"><font face="Times New Roman"></font></font></span></div> ]]>
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						<pubDate>Wed, 30 Aug 2006 11:08:18 PST</pubDate>
						<link>http://www.sweepoptical.com/press_and_articles/Vision/Why_you_should_choose_an_Independent__Eye_Care_Professional/</link>
						<guid>http://www.sweepoptical.com/press_and_articles/Vision/Why_you_should_choose_an_Independent__Eye_Care_Professional/</guid>
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